AdWords Tips - Why Newbies Fail..!
The infamous Google adwords, where men are men and the newbies get eaten by the sharks. The premise behind using adwords is very simple. You write a simple three line Advert and bid on keywords to get your Advert shown. If people like your Advert and they think it will solve their particular problem then they will click on it and you will be charged. Now, you need to ensure that you are earning more than Google charge you and this where the majority of people fail.
So why do people fail?
Google has a very steep learning curve. Many people who are new to the adwords system use too many keywords in their ad groups. They fail to have tightly focused adgroups with relevant keywords and matching landing pages. Having 100s of keywords in one adgroup pointing to one landing page is not the way to use Google adwords.
Not split testing
The key here is to split test your adwords adcopy. Split testing ensures that you are constantly testing and maximizing ad performance. The adwords pros constantly test various ads and keyword groups to ensure that each group is giving the desired return on investment (ROI)
Tracking your clicks. You should be able to establish which adgroup is getting you the sales. The worst thing you can do is not know which adgroup and keywords is giving you the profits. You are throwing money down the drain if you fail to do this. Failing to capture targeted traffic
Many newbies bid on keywords that are too broad. Example Golf.
Lets say you are selling a book about golf putting tips and you are bidding on the golf keyword. These searchers could be looking for anything golf related from golf clubs to golf vacations. You will get a load of curiosity clicks but sales will be very few as the traffic you are targeting is to broad.
What you should be doing is bidding on all the golf putting tips keywords. That way people looking for golf putting tips will be targeted for your Advert. These are just a few tips to get you started on the Adwords ladder. There is a lot to learn.
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